Now you’re ready to start asking for donations. Make a list of everyone you’re going to ask. Think about:
Colleagues |
Friends |
Businesses you frequent |
Clients |
Family |
Acquaintances |
Neighborhood businesses |
Employers |
Alumni groups |
Clubs |
Neighbors |
Religious groups |
Doctors and dentists |
barbers and hairstylists |
People whose causes you have contributed to |
For each donor, think about how much they might be able to give: people just out of college might only be able to give $20, but some of your donors could reach $250 or beyond ― even $1,000.
Approach your highest-value donors first — studies have shown that donors will base the amount of their gift on what others have already given. From each person, request a donation you think they could hit. And for some people, ask for a stretch amount!
There are a lot of ways to ask, from email and social media (see our
examples and templates) to asking in person and holding fundraising events. Check out the
fundraising ideas we’ve gathered for inspiration.
Inspire people to give by telling your story. Remember, 100% of every dollar you raise goes directly to cancer research at Fred Hutch; be sure to let your donors know.
Incorporate your excitement for Obliteride in everyday conversations, and see where the conversation takes you ― you may be surprised at the opportunities you have to ask for support!
Be persistent, and don’t be shy about following up. Everyone is busy. Someone may have intended to donate but forgot, and it’s OK to remind them.
A spreadsheet can help you keep track of everyone you’ve asked, their responses, and your follow-ups with them, including thank you notes.
One of our dedicated supporters offers this advice:
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“My best fundraising tip is to never miss an opportunity. Always be prepared to send out the link to your fundraising page by text, email, Twitter, whatever.” – Rex Miller, fundraising guru. Read more fundraising advice from Rex.
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